Wallis at CIFF Guangzhou: New Furniture Films Attract Global Buyers

A Strong Presence at CIFF 2026 (Guangzhou)

At the end of March, Wallis took part in the China International Furniture Fair (CIFF Guangzhou) – Equipment & Materials Exhibition, one of the most influential events in the furniture manufacturing industry.

And to be honest, the atmosphere was exactly what you would expect from a global exhibition—busy, fast-paced, and full of real opportunities.

From the very first day, our booth welcomed a steady stream of visitors, especially overseas clients who were actively looking for reliable material suppliers.

Meeting Global Buyers Face to Face

Why This Exhibition Matters

For many of our customers, exhibitions like CIFF are not just about browsing—they’re about finding long-term partners.

That’s why most conversations at our booth went beyond simple product introductions. We talked about:

• Production challenges

• Material consistency

• Customization needs

• Long-term cooperation

And what stood out the most?
Many visitors were not first-time buyers—they were experienced professionals who knew exactly what they were looking for.

Strong Interest from International Clients

Throughout the exhibition, Wallis attracted buyers from:

• Southeast Asia

• Middle East

• Europe

• South America

What They Cared About Most

Interestingly, most international clients focused on three key things:

• Stable quality across batches

• Realistic surface finishes

• Reliable factory supply

And this aligns perfectly with what Wallis has been focusing on.

New Product Launches That Drew Attention

One of the highlights of this exhibition was definitely our new product lineup.

PP Furniture Film

PP furniture film received a lot of attention, especially from clients looking for more environmentally friendly solutions.

Why It Stood Out

• Odor-free material

• Better recyclability

• Suitable for modern sustainable furniture trends

Many buyers saw this as a strong alternative to traditional materials.

Excimer Furniture Film

Another product that sparked a lot of interest was our excimer furniture film.

Ultra-Matte, Anti-Fingerprint Surface

This type of film offers:

• Extremely low gloss finish

• Soft touch feeling

• Strong anti-fingerprint performance

In simple terms, it solves a very real problem—keeping surfaces clean and premium-looking in daily use.

Classic Products Still in High Demand

While new products attracted attention, our core product lines remained just as popular.

High Gloss Furniture Film

Bright, Modern, and Eye-Catching

High gloss films continue to be a favorite for:

• Kitchen cabinets

• Modern wardrobes

• Decorative panels

They reflect light beautifully and create a clean, premium look.

Soft-Touch (Skin Feel) Film

Comfort Meets Functionality

Soft-touch films offer a unique tactile experience—smooth, warm, and comfortable.

At the same time, they provide:

• Scratch resistance

• Anti-fingerprint properties

• Long-lasting durability

Many clients specifically came to our booth looking for this finish.

What Made Wallis Stand Out at the Exhibition

Why This Matters to Buyers

• Better price control

• Faster communication

• More flexible customization

• Reliable production capacity

Focus on Practical Performance

Instead of just showcasing appearance, we focused on real application performance.

We discussed:

• Lamination stability

• Vacuum pressing results

• Production efficiency

Because at the end of the day, buyers don’t just need good-looking materials—they need materials that actually work in production.

Looking Ahead

The strong response at this year’s exhibition confirmed one thing:

The demand for high-quality, reliable furniture surface materials is only growing.

Especially in areas like:

• Eco-friendly solutions (PP film)

• Advanced surface technology (excimer film)

• High-end finishes (high gloss & soft touch)

Wallis will continue to focus on these directions—combining innovation with practical manufacturing experience.